Formulations designed to give you unlimited creativity and the ability to create any shade. Neutral base colour that can be adjusted with primary colours and boosters to unleash your unlimited vision.

Our colour uses ME-PPD a highly effective hair dye molecule, that has been shown to be up to 70x less likely to cause a new allergic reaction than PPD. Our colours are free from PPD, PTD, TDS, Resorcinol, Fragrance, Parabens, Ethanolamine & others.

A synergistic complex of L-Arginine and Maleic acid that is known to protect the hair from damage caused by the bleaching and oxidative hair colouring process.

Permanent*
Up to 100% grey coverage
Up to 3 levels of lift
Processing time: 35 min

*Overpigmented shades for extra grey coverage.

Demi
Up to 70% grey coverage
No lift
Processing time: 20 min

Colour formulas expertly designed in Switzerland with the latest advances in hair colouration technology, balancing performance and health goals.

Cream texture
‍
Non drip formula
‍
Adjustable consistency for demi and
permanent applications
‍
Even coverage and full spreadability for
colour saturation
‍
Easy rinse out

Dynamic pH control, from ammonia-free to the pH level of your choice.

Mixing ratio: 1:1 - 1:3 depending on colour palette.

Developers: Demi: 5-20 vol, Perm: 10-40 vol.