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Ingredients

With a commitment to innovation, we deliver a superior hair colouring experience that merges science and artistry.

Primary Colours
Red
Primary Colours
Yellow
Primary Colours
Blue
Base Colours
Black
Base Colours
Brown
Base Colours
Blonde
Base Colours
Clear
Developers
Vol 5
Developers
Vol 40
PH Booster
Permanent / Demi
Cream Bleach
Permanent / Demi

Meet our 11 cartridges:

Unlocking a spectrum of possibilities, yuv® employs 11 unique cartridges to revolutionise hair colour creation. Each cartridge, including primary colours, base tones, and developers, blends seamlessly, offering a limitless palette for professionals. This innovative approach replaces traditional colour tubes and elevates the art of hair colouring.

Permanent / Demi
Red
Permanent / Demi
Yellow
Permanent / Demi
Blue
Primary Colours
Permanent / Demi
Black
Permanent / Demi
Brown
Permanent / Demi
Blonde
Permanent / Demi
Clear
Base Colours
Developer
5 VOL
Developer
40 VOL
Developers
PH
BOOSTER
pH Booster
Cream
Bleach
Cream Bleach

Why 11 cartridges

Unlocking a spectrum of possibilities, yuv® employs 11 unique cartridges to revolutionise hair colour creation. Each cartridge, including primary colours, base tones, and developers, blends seamlessly, offering a limitless palette for professionals. This innovative approach replaces traditional colour tubes and elevates the art of hair colouring.

State-of-the-art formulations

At yuv®, we prioritise excellence in hair colour technology. Our state-of-the-art formulations feature cutting-edge ingredients, such as ME-PPD, Arginine, and Malic (Maleic) Acid. This powerful trio ensures vibrant, long-lasting colours while minimising the risk of developing an allergic reaction.

Colour Theory: Primary Colours

Red, yellow, and blue are considered the primary colours in the colour wheel. By combining these primary tones in various proportions, you can create a wide spectrum of millions of colours.

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Colour Theory: Secondary & Tertiary

This mixing process is based on colour theory, where different combinations of primary colours produce secondary and tertiary colours.

For example:
Red + Yellow = Orange (secondary colour)
Yellow + Blue = Green (secondary colour)
Blue + Red = Purple (secondary colour)

These secondary colours can then be further mixed with primary colours or other secondary colours, leading to an endless range of shades.

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Create and dispense millions of professional formulas in seconds

Using the yuv® app, expand your creativity with simple yet extremely powerful controls. From quarter shades to the addition of tertiary tones, pH control, and many more options at your command.

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The 4 Base Cans

Black, Brown, Blonde and Clear form the foundation of the whole levelling system. By mixing these in varying quantities the yuv® Lab has the ability to create any level, including in-between ¼, ½ and ¾ shades.

Black and brown create depth and intensity from levels 1-4,  brown and blonde together create neutral bases from 5-7, and mixing blonde and clear will create the perfect base for lighter tones 8-10. By adjusting these combinations, colourists precisely control depth and tone, unlocking a vast range of bespoke and personalised hair colours with the yuv® Lab.

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Dynamic Developer Control

The yuv® Lab's 5 vol and 40 vol developer cans empower colourists to craft any desired level between the two with precise concentration adjustments. The 40 vol option, with a higher hydrogen peroxide concentration, achieves significant lift, while the 5 vol choice is ideal for darker results or deposit-only applications.

By blending these developers in various ratios, colourists can control lift levels, creating a spectrum of developer concentrations. This dynamic system offers ultimate flexibility, allowing colourists to tailor hair colours precisely to diverse client preferences and needs.

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pH Booster

The yuv® Lab's pH booster, containing ammonia, transforms demi-permanent colours into permanent ones. Demi-permanent colours gradually fade over shampoos, lacking deep penetration. Ammonia in the pH booster opens the hair cuticle further, allowing for deeper penetration.

By adding pH booster and driving the pigment deeper into the cortex achieving more vibrant and longer lasting results. This versatile solution allows colourists to accommodate diverse client needs, offering flexibility and customisation in professional hair colouring with the yuv® Lab.

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Colour

Colour Theory: Primary Colours

Red, yellow, and blue are considered the primary colours in the colour wheel. By combining these primary tones in various proportions, you can create a wide spectrum of millions of colours.

YUV logo png

Colour

Colour Theory: Secondary & Tertiary

This mixing process is based on colour theory, where different combinations of primary colours produce secondary and tertiary colours.

For example:
Red + Yellow = Orange (secondary colour)
Yellow + Blue = Green (secondary colour)
Blue + Red = Purple (secondary colour)

These secondary colours can then be further mixed with primary colours or other secondary colours, leading to an endless range of shades.

YUV logo png

Colour

Color Theory: Unlimited Creation

This principle is the foundation of colour mixing and allows professionals using the yuv® Lab to achieve millions of custom colour formulations, providing unparalleled creativity and customisation in the hair colouring process.

YUV logo png

Colour

The 4 Base Cans

Black, Brown, Blonde and Clear form the foundation of the whole levelling system. By mixing these in varying quantities the yuv® Lab has the ability to create any level, including in-between ¼, ½ and ¾ shades.

Black and brown create depth and intensity from levels 1-4,  brown and blonde together create neutral bases from 5-7, and mixing blonde and clear will create the perfect base for lighter tones 8-10. By adjusting these combinations, colourists precisely control depth and tone, unlocking a vast range of bespoke and personalised hair colours with the yuv® Lab.

YUV logo png

Developers

Dynamic Developer Control

The yuv® Lab's 5 vol and 40 vol developer cans empower colourists to craft any desired level between the two with precise concentration adjustments. The 40 vol option, with a higher hydrogen peroxide concentration, achieves significant lift, while the 5 vol choice is ideal for darker results or deposit-only applications.

By blending these developers in various ratios, colourists can control lift levels, creating a spectrum of developer concentrations. This dynamic system offers ultimate flexibility, allowing colourists to tailor hair colours precisely to diverse client preferences and needs.

YUV logo png

pH Booster

pH Booster

The yuv® Lab's pH booster, containing ammonia, transforms demi-permanent colours into permanent ones. Demi-permanent colours gradually fade over shampoos, lacking deep penetration. Ammonia in the pH booster opens the hair cuticle further, allowing for deeper penetration.

By adding pH booster and driving the pigment deeper into the cortex achieving more vibrant and longer lasting results. This versatile solution allows colourists to accommodate diverse client needs, offering flexibility and customisation in professional hair colouring with the yuv® Lab.

ME-PPD is up to 70x less likely to cause a new allergic reaction.*

ME-PPD replaces the need to use PPD which are one of the main sources of allergic reactions in other hair colour lines.

*PPD EC3 value = 0.06% vs ME-PPD EC3 value of 4.3%.

"ME-PPD has significantly reduced skin sensitising properties compared to PPD or PTD."

Source: American Contact Dermatitis Society

PPD & PTD
Parabens
Propylene Glycol
Fragrance
Phthalates
Animal Testing
Resorcinol
Silicones
Heavy Metals
Mineral oils
Ethanolamine
Drying Alcohols

We are vegan and cruelty-free.

Tasked to create a safer product without compromise on performance, yuv® Colour was expertly formulated by Swiss-based scientists. We aim to give you the best that professional hair colour has to offer.

Ingredient Dictionary

Uncover the essential ingredients that define the quality and precision of yuv® Colour for a professional and informed approach to custom hair colouring.

Cream Base
Ingredient
Description / Function
EWG Score
Aqua/Water
Helps dissolve other ingredients, maintain product consistency, and facilitate their application to the hair.
Cetearyl Alcohol

Stearyl Alcohol
Fatty alcohols act as an emollient and thickening agent, contributing to the stability, creaminess, and texture of the hair color formula. Fatty alcohols can be derived from various natural sources such as coconut oil.
Arginine
A gentle alkaliser and amino acid that can help condition the hair and improve its overall health and strength. Amino acids are the building blocks of proteins found in hair. This ingredient can be naturally derived or lab made.
Tripropylene Glycol
Helps control the viscosity of the formula, ensuring it has the right consistency for easy application as well as aid in dissolving other ingredients.
Glycerin
A humectant that attracts and retains moisture, helping to keep the hair hydrated and soft. This ingredient can be naturally
derived or lab made.
Ceteth-10 Phosphate

Ceteareth-25

Dicetyl Phosphate
Emulsifiers that helps blend oil and water components in the formula, ensuring a stable and uniform product.
Ascorbic Acid

Sodium Sulfate
Ascorbic acid is also known as vitamin C and can be derived from various natural sources.

These are antioxidants which help prevent the oxidation of color molecules and maintains the colour’s vibrancy.
Maleic Acid

Tetrasodium EDTA
Chelating agents which can help prevent the negative effects of metal ions present in water, which could otherwise interfere with color development.
Sodium Hydroxide
A pH adjuster that helps control the alkalinity of the formula.
Xanthan Gum
A naturally-derived thickening agent that contributes to the viscosity and texture of the formula.
Pigments
Ingredient
Description / Function
EWG Score
2-Methoxy-methyl-p-phenylenediamine (MEPPD)

4,5-Diamino-1-(2-hydroxyethyl)-pyrazole sulfate

Hydroxyethyl-3,4-methylenedioxyaniline HCl
MEPPD is a less allergenic PPD/PTD alternative.

These are dye primary intermediates that contribute to various colours of the hair dye.
2-Methylresorcinol
Oxidative dye that contributes brown and black shades
2,4-Diaminophenoxyethanol HCl
Oxidative dye that contributes a dark blue shade.
4-Amino-m-cresol
Oxidative dye that contributes reddish-brown to brown shades.
5-Amino-6-chloro-o-cresol
Oxidative dye that contributes brown shades
1-Naphthol
Oxidative dye that contributes red and blue shades
Basic Yellow 87
Oxidative dye that contributes yellow shades
m-Aminophenol
Oxidative dye that contributes yellow shades
N,N bis(2-Hydroxyethyl)-p-phenylenediamine sulfate
Oxidative dye that contributes various shades.
p-Aminophenol
Oxidative dye that contributes brown and black shades
Red 28
Synthetic dye that contributes red shades
Blue 29
Inorganic pigment that contributes a blue colour.
pH Booster
Ingredient
Description / Function
EWG Score
Ammonium Hydroxide
Dual alkaliser used to assist with greater opening of the cuticle for permanent hair colouring and grey coverage.

*EWG is a trademark owned by The Environmental Working Group.

See our EWG rating

How it works

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Semi-permanent

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Cream Bleach

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