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In this video you are going to learn all about the state of the art ingredients used in yuv®’s product lines.

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Introduction to yuv®'s Innovative Colour System

Overview of yuv®’s commitment to safer, science-driven hair colouring.

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Clean, Clinically Proven Ingredients

Vegan, cruelty-free, hypoallergenic, fragrance-free, and paraben-free formulas suitable for sensitive skin.

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Free from Harsh Traditional Dyes

No PPD, PTD, TDS, or Resorcinol – replaced with low-sensitising MEPPD.

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The Benefits of MEPPD

A safer dye molecule that reduces allergy risk.

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Smart Use of Alkalisers

Combination of Arginine and Ammonia for customisable Demi-Permanent and Permanent colouring.

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Role of Arginine

A gentle, naturally derived alkaliser that strengthens and conditions hair.

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Use of Ammonia for Lift

Powerful penetration and colour lift in permanent formulas.

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Fragrance-Free Philosophy

Avoiding alcohol-based fragrances for a gentler, irritation-free experience.

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Combatting Metal Damage with Maleic Acid

Neutralises metal ions, protects hair bonds, and improves colour reliability.

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Bond Protection Technology

Synergistic effect of Arginine and Maleic Acid for stronger, healthier hair post-colour.

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Safe for Sensitive Areas

Approved for eyebrow use, demonstrating product safety and gentleness.

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Easy-to-Use Gel Cream Consistency

Non-drip, smooth application for professional results.

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Clinically Proven Safety

Tested to be non-irritating at recommended mixing ratios.

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See the full breakdown and learn more about our ingridents here.

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